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Basic Website SEO Set Up

  • Google Web Master Tools / Search Console
  • Google Analytics
  • Google My Business
  • Website Sitemap
  • Page Title and Metatags

Google Web Master Tools / Search Console

How to verify your website on Google Search Console

Introduction :

The next step after the setting up the structure of your website will be the SEO – as it will be the foundation of your website marketing. The purpose of setting the SEO up on your website is for you to figure out what your customers are searching for, optimize your web pages for your target keywords, make sure your website is accessible to both search engines and humans, and measuring your website SEO success in relation to your Google ranking. There are step by step process for you to set up if you are having a new business or website, mostly some of the set up has been done for your company. Please find the step by step process below

Google Search Console – website ownership verification.

Verification is the process of proving that you own the site that you claim to own. You need to confirm ownership because once you are verified for a site or app you have access to its Google Search data, and can affect its presence on Google Search. It confirms you to have a control over your website.

Another benefits of verifying your ownership of your website is to track your ranking. You can find data about the average position, impressions, and clicks you get for various keywords.

Please click here to see the step by step process how you can verify your website >

What's next:

Set up Google Analytics >

Google Analytics

Track your SEO success

There are multiple ways to track your SEO success and using Google Analytics will be one of the best and free options for you. Other than free of charge, there are multiple more benefits of using Google Analytics :

Google analytics offers benefits for you to be able to find out how visitors locate your website: You will have the capacity to discover what other keywords your visitors type in to discover your website. This will be a important elements to help you to build your online campaign more targetted.

Benefits of knowing your most popular pages: ability to know which are the famous pages and links to measure whether your optimization campaign is guiding the traffic to the right pages.

Benefits of segmented your website visitors /customers based on your campaign result and analyse your website performance. In summary, an create extensive value and improve your business immensely.

Learn how to set your Google Analytics on your website >

What's next:

Register My Business on Google >

Google My Business

Attract Local Business

Google has becoming a big part of how everyone discover more information about services, or products close to their area. Therefore, registering your business on Google will be one of the most important part of your business getting exposure around your local area.

Similar to other Google Tools such as Google Analytics and Google Search Console – Google My Business is also free of charge compare to others online directories that comes with a monthly fixed rate or yearly rate.

Registering your business online will gives your customers access to more information about your business – such as operating hours, contact details, websites, directions (link to google maps), etc..

Please click here to register your business >

What's next:

Submit my Website Sitemap >

Website Sitemap

Update Website Sitemap

Once you have confirmed and verified your website on Google Search Console and made your site live (not under editandprint subdomain). Next step is to submit your website sitemap to Google, the reason being is for Google to have the updated map of your website with all of the contents and products you have on your website.

Please find how to generate your website sitemap and submit to Google Search Console >

What's next:

Optimise Page Title & Keyword >

Page Title and Metatags

Website Content Page Title Optimisation

Your website has been set up and ready to go with pre-populated contents and page title & metatags, however, we fully recommend you to optimise them to make it more relevant to your business (location, services, etc..). The reason being having a more unique and relevant title and metatags will boost your website to rank better on Google and more targeted to your target market.

What is Page Title? Page titles are one of the most powerful on-site search engine ranking factors that you have control over. It displays on the browsers tab and also plays a big role in the Google search result as Google used this as a based whether the website page is relevant to the customers keyword they are searching for.

This is how it looks like on Google result

Therefore it is important for you to optimise your page title & metatags to be more relevant to your business. Otherwise, you will have the same page title with the other clients that are using the default metatags which makes your website not in a good position on Google index.

What is metatags? they are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code, this to help Google to identify the contents of the pages.

Tips to optimise your Page Title & Metatags
Length of Page Title – having a short page titles will limit the potential of a page to rank for several keyword, Google can display up to 70 keywords on the search engine result – better take advantage of that.
Do no overdo it – the more keywords there are in the title, the more diluted they become.
Do not duplicate – having exactly the same title and metatags will confuse Google when indexing.
Using the company name for all web pages title – branded your page title can also be a good way to optimise.
metatags keyword: write down word by word that are relevant and unique on your website (i.e. cheap, high quality, brisbane, business cards)
metatags description: write down a paragraph that summarise the page / products (i.e. cheap business cards printing in brisbane)

Learn how you can optimise your page title on your admin >

What's next:

Learn more about online Products >

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