There are multiple ways to track your SEO success and using Google Analytics will be one of the best and free options for you. Other than free of charge, there are multiple more benefits of using Google Analytics :

Google analytics offers benefits for you to be able to find out how visitors locate your website: You will have the capacity to discover what other keywords your visitors type in to discover your website. This will be a important elements to help you to build your online campaign more targetted.

Benefits of knowing your most popular pages: ability to know which are the famous pages and links to measure whether your optimization campaign is guiding the traffic to the right pages.

Benefits of segmented your website visitors /customers based on your campaign result and analyse your website performance. In summary, an create extensive value and improve your business immensely.

Learn how to set your Google Analytics on your website >

Register My Business on Google >

Google has becoming a big part of how everyone discover more information about services, or products close to their area. Therefore, registering your business on Google will be one of the most important part of your business getting exposure around your local area.

Similar to other Google Tools such as Google Analytics and Google Search Console – Google My Business is also free of charge compare to others online directories that comes with a monthly fixed rate or yearly rate.

Registering your business online will gives your customers access to more information about your business – such as operating hours, contact details, websites, directions (link to google maps), etc..

Please click here to register your business >

Submit my Website Sitemap >

Once you have confirmed and verified your website on Google Search Console and made your site live (not under editandprint subdomain). Next step is to submit your website sitemap to Google, the reason being is for Google to have the updated map of your website with all of the contents and products you have on your website.

Please find how to generate your website sitemap and submit to Google Search Console >

Optimise Page Title & Keyword >

Your website has been set up and ready to go with pre-populated contents and page title & metatags, however, we fully recommend you to optimise them to make it more relevant to your business (location, services, etc..). The reason being having a more unique and relevant title and metatags will boost your website to rank better on Google and more targeted to your target market.

What is Page Title? Page titles are one of the most powerful on-site search engine ranking factors that you have control over. It displays on the browsers tab and also plays a big role in the Google search result as Google used this as a based whether the website page is relevant to the customers keyword they are searching for.

This is how it looks like on Google result

Therefore it is important for you to optimise your page title & metatags to be more relevant to your business. Otherwise, you will have the same page title with the other clients that are using the default metatags which makes your website not in a good position on Google index.

What is metatags? they are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code, this to help Google to identify the contents of the pages.

Tips to optimise your Page Title & Metatags
Length of Page Title – having a short page titles will limit the potential of a page to rank for several keyword, Google can display up to 70 keywords on the search engine result – better take advantage of that.
Do no overdo it – the more keywords there are in the title, the more diluted they become.
Do not duplicate – having exactly the same title and metatags will confuse Google when indexing.
Using the company name for all web pages title – branded your page title can also be a good way to optimise.
metatags keyword: write down word by word that are relevant and unique on your website (i.e. cheap, high quality, brisbane, business cards)
metatags description: write down a paragraph that summarise the page / products (i.e. cheap business cards printing in brisbane)

Learn how you can optimise your page title on your admin >

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