The next step after the setting up the structure of your website will be the SEO – as it will be the foundation of your website marketing. The purpose of setting the SEO up on your website is for you to figure out what your customers are searching for, optimize your web pages for your target keywords, make sure your website is accessible to both search engines and humans, and measuring your website SEO success in relation to your Google ranking. There are step by step process for you to set up if you are having a new business or website, mostly some of the set up has been done for your company. Please find the step by step process below
Google Search Console – website ownership verification.
Verification is the process of proving that you own the site that you claim to own. You need to confirm ownership because once you are verified for a site or app you have access to its Google Search data, and can affect its presence on Google Search. It confirms you to have a control over your website.
Another benefits of verifying your ownership of your website is to track your ranking. You can find data about the average position, impressions, and clicks you get for various keywords.