SEO is a really interesting subject yet complicated. As we have lots of affiliate interested in knowing more about how Google ranking works, we will start by explaining the basic of Search Engine and how it work.

The simplest concept to understand how SEO works easily is by using an example. The internet is really just a huge collection of pages that connected by links. Let’s use a house as a metaphor – your website is like a house, where each room is a different pages on your site, with hallways and stairs connecting to the different rooms, but when added it adds up to a cohesive whole. There will also a different houses on the street, but still related as a neighbour. Add even more houses, you will have city.

Now think website links as a roads, where it connects different houses all together. A big and popular house usually have lots of roads leading to it, easy to see and plenty of different ways to get there.

Google have created an advanced algorithms that analyse hundreds of factors of each website – both on the and off the website. The algorithms are constantly updated and adjusted to ensure that search results are the best they can be.

Discover more basics of SEO according to Google’s best practices with the ‘SEO Starter Guide’ by Google.