It’s time to join the Google family.

We are very excited about the new, easy to use and set up Google AdWords Express. Finally Google have got the message that most small printers in Australia do not have degrees in Computer Science. The current Google AdWords set up is extremely complex and extremely unfriendly for the uninitiated. Unless you have a vast amount of indepth training under your belt Google AdWords can be a place where cash is burned – fast.

Google AdWords Express has changed all of that. It is now easy to create an account, set a budget and create ad words that appear within your local area. It is a local area marketing strategy. Your ads will appear within a 25 kilometre radius of your print business, which means you can dominate your local area with your print products and services.

When people search your area for the products or services you provide,  an ad for your business will appear above or beside their search results. Your business will be marked with a blue pin on Google Maps, helping it stand out to potential customers.

As an incentive to get you started Google are offering to match your spend, dollar for dollar. Spend $250 on AdWords Express and you’ll receive $500 worth of express ads.  You can’t go wrong with this, so start the new year with all guns blazing and start driving traffic to your site. The more traffic the more sales.